Have at least one product/service aimed at Generation Z
Seek more input from Gen Z on product/service creation
Strengthen your community and be more active on social networks
Have several people from Generation Z (under 25) in your teams
Be transparent in the communications and provide a summary report on these points once a year
✨ THE CREATORS ✨
We are Generation Z (people born between 1995 and 2010). This generation 3 billion young people, that is to say 1/3 of the world's population.
We are creative, committed, entrepreneurial and very well informed. We are also hyper-connected through our communities on the networks.
Including more young people in the decision-making process while communicating transparently and daily with them on social networks: these are the commitments of the Gen Z Act.
Our goal is to unite companies around these commitments and accelerate their transition to services that truly address this generation.
Bring together all the companies that want to act in the interest of Generation Z
Identify companies that have a real desire to improve their services for Generation Z
Enable Generation Z to identify brands that are truly committed to moving in their direction
We will publish a quarterly GEN Z ACT review 😏